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10 Years

Vivienne Westwood

To create a creative and practical POS display to be used for their hardcore range of diamonds.

Before reaching the final design we came up with three risqué routes based on the theme of hardcore. The concepts were a jewellery box, a corset and a cage all shown top left.

Boite d’espionnage – taking the element of precious diamonds and turning it on its head. Industrial fastenings and stencilling on the rough exposed wood on the exterior to reveal an elaborate and intricate interior. Bespoke designed merchandise display pieces in a soft black leather set along side a built-in DVD player to create the essential spy carry case.

A practical and distinctive case that was used globally, the spy case beautifully contrasts the edgy Hardcore jewelry.

Vivienne Westwood
POS
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