The Ferrari Unit
Following on from ou relationship with Vertu the brief was to create a pos display that matches the prestige and charisma of a Ferrari
Where do you start with something that is perfect to start with in every detail? We went to Ferrari to consider every single element of the car. We identified many possible conceptual directions but three elements stood out.
The presentation was sent to Ferrari for their approval and decided that the air vent detail was the most distinctive element to convey the true essence of the 599.
A slick piece that perfectly reflects the Ferrari brand. There was a restricted production run of a 150, where then distributed to the global retail accounts.