We were approached by G&P Net SpA, the holding company for Peuterey and Geospirit to develop a brand awareness mechanism across their multi-brand network. We were asked to create a modular linear structure that could be flat-packed and easily transportable to 150 windows across the whole of Italy.
We devised a black frame system, which would be able to display core product and mannequin with a distinctive brand communication backdrop. After a successful first season campaign, we were asked to develop the same system and principle to the following season but this time in white. We delivered a complete turn-key project – creating, project managing, producing and distributing the complete brand window kit to 140 key accounts across Italy.