Natural History Museum
The Natural History museum needed a sturdy, movable eye-catching, secure, mobile, merchandise unit.
The units were to sit in the Central Hall lobby near to the base of the infamous diplodocus. The furniture piece had to fit within the Victorian architecture but still look modern to reflect the existing house style. Taking into consideration the product range of impulse purchases such as water, guidebooks and cameras, we set about working out the optimum size for the unit in terms of storage, visibility, security, legibility, materials etc.
Working closely with the in-house retail team, we ascertained that a natural oak laminate finish on a rectangular fixture would work best. Merchandisable from one side, cleverly incorporating pigeonholes and slat wall into the unit, we ensured that there was a concealed slot system to allow the unit also to be lockable when the staff went for breaks.
With the high volume of visitors and staff rotation, we worked closely on the ergonomic and operational requirements; serving heights, cash storage, weight to ease of movement ratios etc.
The unit has proved extremely successful generating increased sales in the high footfall areas. Due to the modularity and ease of graphic replacement, the unit can always be seem to be changing.