Ideal Standard dedicated design support
Following on from the successful brassware project execution, we were approached by Ideal Standard UK to become their dedicated retail design agency on new concept spaces with their TC (Trade Counter) and SR (Showroom) clients.
With our in-depth knowledge of the IS range across their different product categories, we were best placed to take on this role to assist IS maintain but more importantly enrich their commitment to the two different channels. Working across the whole divisions, throughout 2012, we worked with different Account Controllers, General Managers and Channel Business Managers to create concepts to engage with their brands to promote their commitment to the channel.
During this period, we have worked on concepts for:
- Bathbase and Ecobase – Grafton
- PTS – Travis Perkins
- Neville Lumb – St Gobain
- Plumb Center – Wolesley
From receipt of brief, we visit an allocated SR or TC with the team, conduct a full site audit to prepare the platform for the space. We work with the Business Managers to understand the product requirements from IS point of view and then align that with the particular brand’s requirements, whether SR or TC approach.
We prepare detailed merchandising and department layouts, full-scaled sketches for the space, along with detailed textured renders, module elevations and furniture drawings and service area vision. As the end brand client wants to see the complete vision for the space, we also prepare graphic communication hierarchy and messages for the concept spaces, which are personalised to that particular brand.
Finally we work with Ideal Standard-appointed suppliers to provide itemised cost breakdowns for each concept to allow IS and the brands to understand the potential CapEx required to realise the vision.